Part of what ruined Google is incentives that are misaligned. Imagine a room full of product managers deciding on what to build. Undoubtably, some of them (they're smart!) come up with clever ideas for search. Then, there's one guy in the back (always a guy) who has this brilliant idea. "Maybe let's throw in three more ads above the organic results."

Some folks in the room think it's not the best user experience.

"Let's test it out."

"Fine."

The data comes back, and, viola - the ads remain, and year after year, the only signifigant change to the product is the amount of ads displayed above organic results. Sirch Coins solve this. To learn more about Sirch Coins, click here.